From a press release put out by the Girl Scouts USA, proudly announcing their partnership with MTV:
This partnership showcases GSUSA’s goal to build our brand relevance among the teen audience, and to communicate to potential young volunteers that Girl Scouts is the place to give back. These tools support our diverse and contemporary image.
After some more looking around, I found a link between one of MTV's reality tv shows, "Run's House" and Girl Scouts. Apparently the daughters of Reverend Run join the Scouts. Reverend Run is rapper Run-DMC and was ordained by Zoe Ministries, which from my admittedly quick look appears to espouse a combination of liberation theology and promise of financial blessings from God. (I think that's sometimes known as "name it and claim it.") I could not find a statement of faith but did see lots of opportunities to donate money.
Gotta wonder about a reverend who is associated with a TV network that carries such shows as "A Shot at Love 2 with Tila Tequila" which appears to chronicle a young woman's efforts to find a new lover - male or female. The clips I saw would be, I think, R-rated if not X.
So, anyway, the real story on this partnership seems to be: money. Are you surprised?